Feelies and the Media: Amerika

I found the video influential in many ways. It made me think how America or the U.S in particular influences the world. In the video, you have people around the world eating fast food and using TVs. I find the ending of the video the most hilarious. It mocks the U.S. by saying they staged the moon landing.(The band takes the role of U.S. citizens.) That was my first thoughts on the video. When I watched it a couple more times, I began to think more of how it mocks the U.S. First, it represents how the U.S. thinks it rules the world and how it treats others worse. It brings me back to an idea of history class. One excuse major powerhouse countries (back int the day) took lands was that they think they needed to be civilized. In other words, they colonize lands in false pretenses. The U.S. does do this by introducing capitalism, fast food, etc. to other countries that are behind. This will in turn, change their culture and their way of life. The visit of the "feelies" with Lenina made John feel horrible. The video makes Americans feel horrible as well. John is horrified by the way the BNW society experiences feelings. Americans are horrified by the way the video expresses the American "control" of the world. Both relate to the fact that Americans and John are horrified.


- Amerika by Rammstein